The challenge

The CS Media Committee provides multimedia programming for spiritual seekers throughout metropolitan Chicago. A few months ago the CSmc began offering 24-hour access to their radio program over the phone.

The goal was to design a poster for CS Reading Rooms to inform the public of the new phone number to call. A preliminary poster was provided (small image to right), and the CSmc requested that I “step back and incorporate the graphical nuances that will make the poster glow” so that it is “warm and embracing.”

Design highlights

To improve the organization, readability, and clarity of the poster, the text was separated into sections defined by arcs of color, which also served to create movement, drawing the eye through the poster. Different font sizes and text effects were used to highlight the most important information.

The provided image was redrawn to include a cell phone, reiterating the main idea of the poster and also making it modern and relevant to the public.

Pastel colors loosely based on the colors in the original image were used to make the poster attractive and inviting.